Players. Prepare
Inspired by the U.S. Marine Corps Information Warfighter Exercise Wargame.
On 19 November 2021 from 1500 – 1800 EST we will hold the first annual Social Media Information Warfighter Exercise. The SM-IWX will demonstrate how highly refined AI systems that power programmatic advertising and global social media apps can be leveraged by adversaries employing the tactics of Irregular Warfare.


Blue Teams will each present a defensive strategy to mitigate the attack and compete for the top score.
Each team of 2-3 players will have several weeks to prepare a plan to address the threat scenario. Their objective will be to deny, disrupt, or deceive the MSS’s ability to target U.S. military service members via TikTok, currently the world’s most popular social video platform. A roll of the dice will insert challenges that team members will have to adapt to and overcome. Game play will include Matrix adjudication. A panel of judges will score each team between 1-20 to determine the winning team.
Our Judges
We have invited the following panel of distinguished information warfare professionals to assist with judging and/or acting as advisers to the teams.
Irregular Warfare
Cyber attacks, covert action, proxy conflicts, information and disinformation campaigns, espionage, and economic coercion—these are the tools of irregular warfare, which will increasingly reshape international politics.
Seth G. Jones
Author, Three Dangerous Men: Russia, China, Iran and the Rise of Irregular Warfare
Real-Time Bidding
Real-time bidding causes a leakage of information about voters that exposes them to the hazard of profiling and micro-targeting.
Johnny Ryan
Testimony, Select Committee on Democracy and Digital Technologies, House of Lords, London (6 JAN 2020)